World Cup Swimming 2017

An identity for a new tournament

As part of a global swimming tournament, Eindhoven is the latest addition to the game. They introduce unique elements for an event like this — such as a lighting show and music — and since the city of Eindhoven profiles itself as the smartest region of the Netherlands, the identity needed a comtemporary and futuristic feel. Within a tight schedule I designed the illustration- and overall visual style, on which they can build upon for several years to come.

Client — World Cup Swimming 2017 / TIG Sports
Agency  Laik
Disciplines   Concept, identity, visual design