Keeping it
sexy and simple

I am a maker. Born and raised in Rotterdam and living in Wamel (next to Dreumel), with my three beautiful girls. Occasionally hitting a drumkit or a tabletennis ball.

After 4 years Willem de Kooning academy of Arts in Rotterdam and half a year at the Hochschule der Künste in Berlin, my career kicked off in 2001. I worked as an illustrator named Panc, using pixelart to give shape to editorial illustrations, on- and offline campaigns, icons and animations. 8 years - and a lot of square blocks - later, it was time to broaden my horizon. I started working at several bureaus and organisations, developping skills in UX, digital design, brand identity, strategy and art-direction.

I am always striving to find the most simple way to communicate and making it look damn sexy as well. I have extended experience in strategy workshops, concepting, presenting, aligning the client with the best team possible, setting up an agile workflow and guarding the initial business goals at the same time. As a human being, I have some experience in making funny jokes, although some might think different.


Working experience

2019 — present
Being one of the largest insurance companies in the Netherlands, a.s.r. stands out by offering a wide range of sustainable, no-nonsense and client-centric financial products and services.

2017 — 2019
VanBerlo is your creative and strategic partner. Meeting challenges head-on to build reliable bridges between human needs and desires, between technological opportunities and sustainable business.

2015 — 2017
Laik is a creative digital agency, based in Rotterdam, the Netherlands. Named as a small agency with big ideas, Laik helps you with strategy, concept and design to find your way online.

2012 — 2015
Redhotminute (now: We Are You)
Redhotminute is an experienced full service internet agency helping you realize your vision with strategy, design and technology. One partner for the complete, effective and reliable development of your online marketing platform.

2008 — 2012
Fabrique is a multi-disciplinary design and communication agency working for consumer brands, retail, cultural, educational and govermental organizations.

2001 — 2008
Illustrator, self-employed
As an illustrator I created pixel-based illustrations, websites, infographics, fonts and animations for magazines, advertising agencies, companies, internet providers and television channels.


Selection of clients I worked for

UX design
NGF, Tweede kamer, Bevrijdings festivals Netherlands, Ministry of Economic Affairs, TU Delft, Bosch, Kia Europe, TMG, Fluke, Unilever, KPMG, United Nations, Atag

Illustration, icons and animation
Albert Heijn, MTV, ABN Amro, Playboy magazine, Elsevier, Hello You!, Man magazine, Rails magazine, Vrij Nederland, Management Team, Randstad, NS


Honors and awards

Adrian award (silver)
For online platform Van der Valk Hotels and Restaurants (category 'hospitality' - with Redhotminute).

Cinekid new media award (gold)
For Hello You! The Game (concept, artwork and animation - with Malmberg publishing, Shop Around! and Ranj)

IF Design award (silver) 
For (concept, artwork and animation - with Fabrique, FHV/BBDO and Shop Around!)

Maaskant prize (nomination)
For illustrational work